We are Newfinal

An independent brand agency based in Copenhagen. True to our name, we’re on a mission to change things for the better. How? By improving brands and solving problems with creative work that’s relevant, authentic and distinct. Getting curious? Scroll down and see what we mean or reach out.

Our services

Brands move people and people move businesses. But as you probably know, a brand is more than communication. If your products, services or behaviour don’t deliver on the promise of your 60-second ad, why bother? That’s why we deliver creative solutions across three services:

01
Brand Foundation
We help define what you stand for, who you’re for, and why it matters, so everything that follows feels clear, consistent, and intentional. Positioning, purpose, visual and verbal identity that actually get used. One foundation you can build on across all touchpoints.
02
Brand Innovation
We help brands evolve, expand, and find new ways to show up in people’s lives. New products and new services that delivers value to your audience and your company. Innovation that feels true to the brand, not bolted on.
03
Brand Activation
We turn strategy into action. Campaigns, content, experiences, and launches that bring the brand to life in the real world. Work that people notice, remember, and respond to. Because a brand that isn’t activated is just potential.
Our work

We are defined by the work we do and the problems we solve. So please, take a look at some of the ideas we’ve created, the campaigns we’ve crafted, and the minds, behaviours and businesses we’ve helped change.

Our values

We are a people- and value driven company, and since our people are nice (at least that’s what we hear) the values should be, too. Like most companies we have three. And we didn’t just choose them willy-nilly. Each one is carefully chosen because it guides us, our collaborations and our work.

01
Curiosity
We stay curious longer than most. About people, problems, and possibilities. Because the best ideas rarely come from first answers.
02
Honesty
Honesty is how we work together. With clients. With partners. With each other. It means clear feedback, realistic expectations, and conversations that don’t hide behind polish. Honesty saves time. And it earns trust.
03
Bravery
Bravery is doing the work even when the outcome isn’t guaranteed. We choose the work that moves people, not just the work that feels safe. And if it doesn’t scare us a bit, it probably won’t move anyone.
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Meet the team

learn more
Reach out

Søren Brix, Founder & Managing Director
60404554
sb@newfinal.com

Lasse Vintersbølle, Founder & Creative Director
60107764
lv@newfinal.com